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No. 6 runs for office

Wednesday, June 4, 2008

Location Based Advertising

In episode one Arrival No. 6 is given an "electro-pass" to foil Rover and escape in a helicopter. Of course it was a set up and No. 2 was in control of the helicopter the whole time. So the electronic device that was a talisman of freedom becomes another shackle.

Today I received the following:
"Location based advertising is already here and starting to happen. The ability to target consumers based on their locale will have an significant effect on the way that companies advertise, not just in the mobile medium, but will also impact on their entire advertising strategies and channels.

The technology is nearly here to enable you to offer these services. In fact, subscribers are increasingly using their handsets as mapping and navigation tools, and this coupled with the spread of mobile advertising, internet and search applications has created an exciting revenue opportunity.

Location Based Advertising will offer sponsors the chance to get customers to the door, with easy instructions and mapping. It will offer subscribers the ability to arrive in an unknown town or city, and be able to look up where their favorite, trusted brand of coffee shop, or restaurant, petrol or cinema is located, in direct relation to where they are at the time. Getting lost never offered such promotional opportunities before!!!"

Well thats just too bloody convenient. Naturally the technology works two ways. The marketers, cops, your ex-husband, the NSA can find you as well. "Oh," the companies say "we don't track people, we track hand sets." Sure you do, thats a fine semantic difference. So if I want I can plug my wifes cell phone number into a web-site and for a nominal fee I can track her (phone) anywhere in the United States. Is this really a good idea?

I don't feel like being bombarded with advertising everywhere I go.

I don't wish to be tracked BY ANYONE when I go anywhere.

When I try to get away, I am trying to get away from IT ALL! What don't these people understand?

Global information systems, are a large part of what I do in life. The ability to pull down information on any region or slice thereof and understand what is there. How many police stations, hospitals, armories. . . Soon the people will be integrated into the large government GIS systems. Any individual will be traceable by their electronic signature, a footprint they cannot shake.

Do you trust the globalists with this kind of power?

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